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The Facts

• Exceeds International Pharmaceutical Standards
  Standards are set to protect the consumer, but fish oil quality standards do not exist in the United States. To ensure ongoing quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) for all products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, furans, and PCBs. Independently tested and shown to exceed the strictest standards. NOTICE THAT NORDIC NATURALS EXCEEDS THE STANDARDS ORGANIZATIONS ESTABLISHED STANDARDS IN ALL CATEGORIES 
   
  

• Testing 
  Nordic Naturals finished product has been tested 3 times for impurities (TriGar), as raw material, refined oil and finished product. Nordic Naturals test limits exceed all national and international pharmaceutical standards for purity and freshness.




• Exceptional Freshness Levels 
  Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Oxidated oils cannot be absorbed by the human body. Oxidated oils produce free radicals. Oils with a peroxide value (meq/kg) above 10 may not be used for human consumption. Nordic Naturals’ patented manufacturing process utilizes a nitrogen environment and high vacuum to minimize heat. As a result of this oxygen-free manufacturing process, Nordic Naturals fish oils delivers peroxide values (indicators of freshness) down to even an absolute 0.0 mEq/kg, with an average of 1.07 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. Compare that with an industry average of 18.62 based on analysis of 8 other fish oil products on the market. The lower the peroxide value, the fresher the fish oil. Freshness is one of the reasons we have selected Nordic Naturals.

FRESHNESS ANALYSIS

• Exceptional Purity Levels 
  Purity is a significant concern among fish oil consumers. Nordic Naturals’ raw material is harvested from some of the cleanest waters in the world, and is tested by independent laboratories for heavy metals and over 210 other environmental contaminants.

PURITY ANALYSIS - MERCURY & LEAD

• Award Winning Taste 
  The freshness of an oil is revealed by its taste. Nordic Naturals has been recognized as "Best of the Best" and granted the Best Taste Award by the American Culinary Institute for the past three years. Taste is one reason why you probably did not like it when your mother rammed that spoon of cod liver oil in your mouth. The only reason children suffer this agony was that there was a lollipop reward to come after. Nordic Naturals utilizes a proprietary enzymatic process to ensure a completely repeat-free product. Our patented manufacturing process adds natural fruit essences into both the capsule and oil for a light, fruity taste. Hold the lollipop, they will ask you for another spoonful.






• Exclusive and Exceptional Raw Material 
  A great finished product starts with the best. Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities. All of our products are made exclusively from three fish species: Arctic Cod, Anchovies, and Sardines, as they are naturally high in the Omega-3 fatty acids, EPA and DHA. Additionally, we use organic evening primrose and borage oils whenever possible for our fish oil blend products. In fact, Nordic Naturals is one of the largest buyers of organic primrose and borage oils in the world.

  
  

• Multi-Patented Manufacturing Process
  Nordic Naturals’ multi-patented manufacturing processes, accompanied by leading edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals uses several steps in processing the oils, from water and clay filters to an enzymatic molecular distillation process. The distillation process utilizes ulta low residence time under low vacuum, effectively removing potential toxins and heavy metals while minimizing exposure to heat.




• Only Natural Triglycerides Used 
  Triglycerides are considered the natural form of the essential fatty acid molecule.  Over 98% of all fats ingested are in triglyceride form. Nordic Naturals use only the natural triglyceride form of fish oil. This is done by using natural enzymes to form triglycerides with no chemicals or excessive heat. All products are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.




• Environmental Responsibility
  Over fishing is a global issue that needs immediate attention by local governments and the international community. Since our inception, Nordic Naturals’ policy has always been to choose fish that are not endangered and to harvest them from waters that are not over fished. Our Arctic Cod is harvested in Arctic Norway between the Lofoten islands outside of Bodø, Norway. Nordic Naturals also ensures that the fish harvested are utilized 100% for human or animal consumption.




• Optimal Blend of Natural Stabilizers
  Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. A recent study completed at Nutrasource Diagnostics in 2005 showed that Nordic Naturals’ product freshness level (measured by peroxide value) increased only 6% over a 36-month period, compared to other products showing an increase of more than 50% over an 18-month period. Exceptional freshness means no fishy smell or odor, and improved compliance and results.